✨ If you're here because you saw my LinkedIn posts, I'm glad they resonated! I appreciate you taking the time to learn how I can bring value to your business. ✨
🤝 INTERVIEW REQUESTS:
jjiang0601@gmail.com
Transforming Vision into Impactful Campaigns
🚀 Passionate about building brand experiences driven by data and creativity. Specialize in turning ideas into compelling marketing campaigns that elevate brand presence.
Partnerships Marketing | Community Growth | Brand Marketing | Go to Marketing Strategy | Content Marketing | Social Media Engagement|
👋🏻Hey, I'm Jiayan!
Partnerships Marketing & Brand Strategist
📍Phoenix, AZ
Boosting sales 200%
Built 300+ brand partnerships in tech, retail & entertainment, boosting sales by 200% via co-branded strategies.
From 600 to 20K
Scaled entrepreneur IPs across NA & APAC, growing niche followers from 600 to 20K in 45 days via Instagram & Rednote.
100+ outdoor events
Activated 100+ outdoor events (e.g., Red Bull, Spartan Race), building a high-engagement outdoor community.
My Skills And Assets
Teamwork & Collaboration
Drives results through cross-functional teamwork.
Honest &
Transparency
Builds trust through clear, open communication.
Lead through
doing
Inspires action by setting the example.
Certificates
  • CSPO® Product operation Certification
  • Scrum Master Certification
Software
  • Marketing: Sprout Social, Hootsuite, Hubspot
  • Management: Salesforce, Monday
  • Technical : Power BI, Adobe Creative, Canvas, Wix, Final Cut
Analytic Tools
  • A/B Testing,
  • Tableau
  • SPSS
  • Google Analytics 4
Companies I worked for
2011-2012
2012-2015
2015-2017
2017-2021
2022-2023
2024
2024
2024-2025
💬 Community Engagement
With 5 years of experience in marketing community engagement, I’ve successfully grown community interaction for REI, Alta, and Vans through targeted initiatives like influencer partnerships and interactive content.
Alta Climbing
Event Engagement
REI
Community Growth
Van's
Advertising Pro

Community Growth | Alta Climbing

Launched 80 events with 700+ active members and 1,000+ visitors. Secured 30+ brand partnerships (e.g., Coca-Cola, Red Bull, REI), saving $15,000 per quarter in marketing costs. 🎯 Goal: Led community engagement initiatives as Marketing & Events Coordinator for a climbing brand. 💪 Action: Spearheaded 80 events, including climbing competitions and regional promotions. Engaged 700+ community members through targeted outreach and event design. Secured 30+ brand partnerships with Coca-Cola, Red Bull, Evolv, Spartan Race, and REI. 🏆 Result: Attracted 1,000+ unique visitors through event exposure. Built strong brand relationships aligned with the audience’s lifestyle. Saved $15,000 per quarter in marketing costs through strategic partnerships.

Brand Community Growth| REI

Built a 200-guide internal outdoor blog, driving community influence and attracting 20K+ views from highly engaged users. REI Adventure Site Vote winner : 198 Review:2.9k 🎯 Goal: Boost visibility of the Edit Choice guide and increase participation in community-driven outdoor activities. 💪 Action: Developed a 200-guide internal blog, featuring Edit Choice products, driving a 25% increase in engagement. Partnered with 10+ outdoor influencers to promote the guide, reaching 50K+ followers. Created 5 interactive content pieces, resulting in a 40% increase in community discussions. 🏆 Result: Achieved 20K+ views, surpassing visibility goal by 33%. Increased participation by 25%, exceeding the target. Strengthened member-brand connections, with a 15% rise in engagement rates.

Online Marketing Campaign | Van's

Led a marketing campaign repositioning Vans’ color branding for the Customs Zodiac Collection, transforming a lab concept into a high-impact initiative that drove brand awareness and engagement with Gen Z audiences. Instagram - Van's Engagement: Over 17.9k 🎯Goal:Test engagement strategies with Gen Z and increase follower interaction through zodiac-themed content for Vans' Customs Zodiac Collection. 💪Action: Created bold, zodiac-inspired visuals aligned with Vans’ customizable products, targeting Gen Z’s self-expression trend. Partnered with 10 micro influencers in fashion and astrology to boost authenticity and reach. Designed an interactive “What’s Your Zodiac Color?” filter, generating organic traction. 🏆Result: Increased Instagram engagement by 17.9k during the campaign. Filter gained 100K+ plays and shares within 90 days. Boosted traffic to the Custom Collection page by 18%.

🤝 Marketing Partnership Strategy
5 years of partner marketing experience in the tech and hardware industries, managing strategic partnerships with Paramount, Blizzard, USPS, and PayPal, driving a 200% increase in sales through optimized partner-driven conversions.
TCL
Paramount Entertainment IP
  • Managed Paramount movie IP partnerships (Impossible 5, Jurassic Park, Fast & Furious 5).
  • 85% increase in offline event engagement.
  • Boosted 150K views on official video.
Gigabye
Blizzard Entertainment IP
  • Managed 120 events for Blizzard’s Gigabyte WCI and StarCraft IP promotions.
  • 165% annual sales increase through esports team endorsements.
  • Built a loyal base of Gigabyte testers.
17 Track
Global Carriers
  • Built partnerships with USPS, PayPal, Transvirtual, and Temu.
  • Expanded brand reach across E-Commerce B2B channels.
  • Led partnership deals that increased client engagement by 35%.
📱Grow Enterprise business on Social Media
As a freelance marketing professional for 3 years, helped 5 small businesses in retail, wellness, and education industries scale from the ground up by aligning marketing campaigns with business goals, increasing member value, and driving sales conversions.
Boost million-follower YouTuber Linda Raynier's expansion in the Asian market.
  • Audience Expansion - 10,000 geo-targeted followers in 30 days on Rednote
  • Audience Analysis - 90% geo-alignment for market relevance
  • Marketing Performance - 10M weekly impressions through native strategies
  • Creative Direction - 80 tailored videos for platform engagement
  • Sales Conversion - 40% increase in paid subscribers in 45 days
Scaled 5 enterprise businesses, driving user engagement and building loyal member lifecycles
  • Brand Development - Created brand storytelling and visual identity
  • Content Creation - 200+ videos, 100+ photos, 300+ posts
  • Event Planning - 80+ high-quality on-site member events
  • Community Engagement - Built 35k+ members with 70% active participation
  • Online Reputation - Increased review score from 4 to 4.6
Get to Know Jiayan
I am originally from Hunan City 🌶️ in China, and I moved to Arizona four years ago 🌵. I am a climber, skier, Pilates instructor 🎿, 🧗🏻‍♀️🧘🏻‍♀️, and a mom to a little boy 👦 and a beautiful husky 🦮.
It's been a long journey with marketing expanding since 2012. I am passionate about using this medium to connect with people and contribute to helping others see the world in a fun way. 🧗🏻‍♀️